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Our Story

About Us

Measurable Difference is all living the dream — the beauty dream. Founded five years ago by experienced beauty manufacturer and supplier, Helga Arminak, the goal behind the Measurable Difference brand is to make women look and feel their very best. Carefully curating quality ingredients, formulas and tools, Arminak’s dream was to offer females products that would deliver a great face and body at a reasonable price. Since day one, this has been the foundation in which Measurable Difference has operated.

Located in one of the trendiest cities in the world, the LA-based beauty brand is  forward-focused and dedicated to staying on the cutting edge of all things beauty. From the hottest color cosmetics and luxe skin care to innovative, professional-level tools, we deliver top-of-the line beauty products made from quality ingredients and the most advanced formulas. We stay on top of every trend, every new makeup technique and every new innovation so you as a consumer don’t have to. We work hard to ensure we are your go-to source for everything that makes you feel and look your best. 


Mission Statement

Founded by Helga Arminak, a former refugee from Beirut, Lebanon, Measurable Difference was created in an effort to make a positive change in people’s lives through beauty. Every mascara, eyeshadow palette, body oil, shampoo and lipstick is carefully created to make you (the consumer) look and feel like the very best version of yourself. Here at Measurable Difference, we understand that inner beauty is the most valuable human trait. However, we also know that when your outer and inner beauty align, magic happens. And everyone loves a little magic.